B.S. Business Administration — 2022
Foundation in business administration, management, markets, finance, and organizational decision-making.
About
Michael Beckrest
Michael builds the reporting, workflow, and governance layers that connect commercial activity to executive decisions.
- Education
- University of Utah
- Track
- Business + Information Systems
Executive Summary
Business education, venture creation, information systems, and software work applied to operating problems.
- B.S. Business Administration from the University of Utah.
- Master of Business Creation track focused on venture building and commercialization.
- MBA + M.S. Information Systems candidate focused on strategy, operations, analytics, and enterprise technology.
Education.
A business and systems track built around strategy, venture creation, operations, analytics, and enterprise technology.
Master of Business Creation — 2026
Venture creation work focused on building, testing, positioning, and commercializing new companies.
MBA + M.S. Information Systems Candidate — 2028
Graduate work focused on strategy, information systems, analytics, operations, and enterprise technology.
The combined academic track spans business administration, venture creation, strategy, operations, information systems, analytics, software systems, and enterprise technology.
Background.
Michael Beckrest is the founder of AdResonance and GENYS AI Inc. His work focuses on revenue operations diagnostics, operating visibility, AI governance evidence, software platforms, workflow systems, and executive reporting.
His work combines business administration, venture creation, information systems, software development, and operational analysis. He focuses on helping organizations make execution visible enough to manage before changing headcount, budget, process, or strategy.
- commercial systems
- revenue operations
- AI governance
- workflow analysis
- software platform development
- business process design
- revenue decision support
- auditability and traceability
- industrial SMB operations
- strategic pilot design
Experience.
A concise view of the work history behind the operating, product, and systems focus.
01Founder — AdResonanceRevenue operations reporting and commercial decision support platform.Experience
02Founder — GENYS AI Inc.AI governance, auditability, and decision traceability platform.Experience
03Founder / Operator — Drive AwarenessPublic awareness initiative, kept separate from enterprise platform work.Experience
04Platform / Product Builder — Independent workExperience building web applications, dashboards, workflow systems, branded platforms, and executive-facing documents.Experience
Capabilities.
The practical strengths behind the work, without repeating the platform pages.
Revenue Operations
- campaign-to-RFQ visibility
- sales / CRM process review
- quote activity review
- commercial reporting
- budget allocation support
- executive reporting
Operations
- workflow mapping
- bottleneck analysis
- process improvement
- capacity thinking
- operating model design
- cross-functional systems
Information Systems
- system architecture
- data models
- software workflows
- CRM / ERP integration planning
- dashboards
- technical requirements
Enterprise AI
- AI governance consulting
- prompt and output tracing
- human review workflows
- audit records
- decision traceability
- policy-to-control mapping
Software / Product
- web applications
- SaaS workflows
- user workspaces
- platform design
- product strategy
- technical documentation
Contact.
For professional inquiries, collaboration, education context, or operating-systems work.