Michael Beckrest

Services

Revenue operations diagnostics for teams that cannot see what creates pipeline, RFQs, quotes, and revenue.

I inspect the operating layer behind sales and marketing activity, then build the visibility, reporting, and cadence needed to make revenue execution accountable.

Primary entry point
RevOps diagnostic
Implementation path
90-day pilot
Executive Summary

The work starts by finding where revenue execution is invisible, unowned, or untrusted, then turning the highest-value gap into an operating model or pilot.

  • RevOps diagnostics inspect routing, CRM definitions, RFQ and quote flow, campaign signals, handoffs, forecast discipline, and reporting cadence.
  • AI governance remains available as a secondary evidence system for teams that need AI usage, review, decision, and audit records.
  • AdResonance, GENYS, and workflow systems support engagements instead of standing apart as unrelated products.
Service detail

Who this is for

  • B2B companies with complex sales motions
  • Industrial suppliers, manufacturers, distributors, and service providers
  • Teams using CRM, Thomasnet, Google Ads, partner channels, RFQs, or quoting workflows
  • Leaders who need better visibility before adding more headcount, budget, or tools
Service detail

What gets inspected

  • Account and lead routing
  • CRM structure and lifecycle stages
  • Campaign-to-pipeline visibility
  • RFQ and quote process
  • Forecast and pipeline hygiene
  • Sales, marketing, and customer handoffs
  • Reporting and operating cadence
Service detail

What gets built

  • Revenue process map
  • Dashboard requirements
  • Field and lifecycle definitions
  • Operating cadence
  • Handoff rules
  • Pilot plan
  • Executive decision brief
Service detail

What changes

  • Leadership can see where work is stuck
  • Reps know ownership and next actions
  • Marketing can see which activity creates qualified demand
  • Managers can inspect pipeline with cleaner definitions
  • Teams stop relying on anecdotal updates as the operating system

Service focus.

RevOps diagnostics are the primary commercial entry point. AI governance remains a secondary evidence practice when the buyer needs auditability.

Service 01

Revenue Operations Diagnostics

Find where pipeline creation, RFQs, quotes, handoffs, forecasting, and accountability break down.

For B2B companies, industrial suppliers, manufacturers, distributors, and service providers that need clearer visibility before adding more headcount, budget, or tools.

  • Account and lead routing is unclear
  • CRM structure and lifecycle stages are not trusted
  • Campaign-to-pipeline visibility is weak
AdResonance
Service 02

AI Governance Consulting

AI usage visibility, auditability, human review, decision traceability, and governance controls.

For organizations that need to keep AI usage reviewable and auditable while the primary commercial work remains anchored in revenue visibility and operating accountability.

  • AI usage is happening without consistent governance attention
  • Policies exist but evidence is missing
  • Prompts, outputs, human review, and decisions are not connected
GENYS

Platforms.

These platforms are used inside engagements. AdResonance supports RevOps diagnostics, GENYS supports AI governance evidence, and workflow systems support operating visibility.

Revenue Operations Reporting

AdResonance

Supports RevOps diagnostics by reviewing Google Ads, campaign-to-lead accountability, ad account signals, sales activity, quote activity, channel activity, and the feedback loop from participating companies.

AI Governance Implementation

GENYS

Supports AI governance evidence reviews with AI usage capture, decision traceability, approval workflows, and audit-ready governance records.

Workflow Visibility and Process Reporting

Workflow Systems

Maps revenue processes, bottlenecks, handoffs, ownership gaps, and reporting loops so execution becomes visible enough to manage.

Next Step

Book a RevOps diagnostic

Start with a focused conversation about the current state, the operating problem, and the best next step.